Like Only You, Blend includes support for social sharing. But once they’re in Spotify’s app, they may decide to stay, the thinking goes.īlend was announced in June alongside a new in-app experience called Only You, which focuses on your favorite music and how you listen - sort of like a mid-year version of Spotify’s popular annual retrospective, Spotify Wrapped. Because free users are able to create or join a Blend, the feature can serve as a way to entice someone to join Spotify for the first time - even if they currently don’t pay for music, or if they subscribe to a rival service. The feature isn’t only meant to serve as a fun addition to Spotify. Spotify says during tests of Blend, Olivia Rodrigo took the top spot for the most-streamed artist on Blend playlists, followed by others like Doja Cat, Taylor Swift, The Weeknd and Lil Nas X.
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